傻瓜莫里斯·奥特曼的行为经济学【简介_书评_在线阅读-pdf mobi epub]

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傻瓜莫里斯·奥特曼的行为经济学【简介_书评_在线阅读-pdf mobi epub]

Behavioral Economics For Dummies Morris Altman【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • Categories: Business & Economics - Mathematical Economics
  • Year: 2012
  • Edition: 1
  • Publisher: For Dummies
  • Language: english
  • Pages: 384
  • ISBN 10: 1118085035
  • ISBN 13: 9781118085035
  • File: EPUB, 5.72 MB
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    Behavioral Economics For Dummies

    作者:Morris Altman


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    A guide to the study of how and why you

    作者:really

    make financial decisions

    While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in

    作者:Behavioral Economics For Dummies

    , readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.

    Based on psychology and rooted in real-world examples,

    作者:Behavioral Economics For Dummies

    offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.

    • A friendly introduction to the study of how and why people really make financial decisions
    • The author is a professor of behavioral and institutional economics at Victoria University

    An essential component to improving your financial decision-making (and even to understanding current events),

    作者:Behavioral Economics For Dummies

    is important for just about anyone who has a bank account and is interested in why—and when—they spend money.

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  • 本书豆瓣评分: 9.1 分,《Behavioral Economics For Dummies Morris Altman【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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