管理经济学与商业战略迈克尔·R·贝;杰弗里·T·普林斯【简介_书评_在线阅读-pdf mobi epub]

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管理经济学与商业战略迈克尔·R·贝;杰弗里·T·普林斯【简介_书评_在线阅读-pdf mobi epub]

Managerial Economics & Business Strategy Michael R. Baye; Jeffrey T. Prince【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • Categories: Business & Economics
  • Year: 2016
  • Edition: Hardcover
  • Publisher: McGraw-Hill Education
  • Language: english
  • Pages: 576 / 577
  • ISBN 10: 1259290611
  • ISBN 13: 9781259290619
  • File: PDF, 17.33 MB
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    内容简介

    Managerial Economics & Business Strategy

    作者:Michael R. Baye, Jeffrey T. Prince


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    This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal-agent problems, raising rivals\' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

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