经济学博物学家——为什么经济学几乎解释了罗伯特·H·弗兰克的一切【简介_书评_在线阅读-pdf mobi epub]

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经济学博物学家——为什么经济学几乎解释了罗伯特·H·弗兰克的一切【简介_书评_在线阅读-pdf mobi epub]

The Economic Naturalist - Why Economics Explains Almost Everything Robert H Frank【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • Categories: Business & Economics
  • Year: 2008
  • Publisher: Virgin Books Ltd
  • Language: english
  • ISBN 13: 9780753513385
  • File: MOBI , 1.23 MB
  • Your tags:

    内容简介

    The Economic Naturalist - Why Economics Explains Almost Everything

    作者:Robert H Frank


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    About the Book

    DISCOVER THE SECRETS BEHIND HUNDREDS OF EVERYDAY ENIGMAS

    Why is there a light in your fridge but not in your freezer?

    Why do 24-hour shops bother having locks on their doors?

    Why did Kamikaze pilots wear helmets?

    The answer is simple: economics

    Economics doesn’t just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life’s most intriguing enigmas.

    For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing – and bizarre – questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

    Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank’s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

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