行为经济学:基础菲利普·科尔,安科·普拉格诺【简介_书评_在线阅读-pdf mobi epub]

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行为经济学:基础菲利普·科尔,安科·普拉格诺【简介_书评_在线阅读-pdf mobi epub]

Behavioral Economics: The Basics Philip Corr, Anke Plagnol【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • Categories: Business & Economics
  • Year: 2019
  • Publisher: Routledge/Taylor & Francis
  • Language: english
  • Pages: 261
  • ISBN 10: 1138228907
  • ISBN 13: 9781138228900
  • Series: The Basics
  • File: PDF, 2.09 MB
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    内容简介

    Behavioral Economics: The Basics

    作者:Philip Corr, Anke Plagnol


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    Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like: What is behavioral economics? How does it help us to understand economic behavior? What does it tell us about how people form judgements and make decisions in their private and public lives? What does it tell us about the psychological nature of financial catastrophes that afflict our economic system? With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.

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