为行为改变而设计:应用心理学和行为经济学斯蒂芬·温德尔【简介_书评_在线阅读-pdf mobi epub]

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为行为改变而设计:应用心理学和行为经济学斯蒂芬·温德尔【简介_书评_在线阅读-pdf mobi epub]

Designing for Behavior Change: Applying Psychology and Behavioral Economics Stephen Wendel【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • Categories: Computers - Web Development
  • Year: 2013
  • Publisher: O\'Reilly Media
  • Language: english
  • Pages: 400 / 393
  • ISBN 10: 1449367623
  • ISBN 13: 9781449367626
  • File: PDF, 22.39 MB
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    内容简介

    Designing for Behavior Change: Applying Psychology and Behavioral Economics

    作者:Stephen Wendel


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    A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
    Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
    - Learn the three main strategies to help people change behavior
    - Identify your target audience and the behaviors they seek to change
    - Extract user stories and identify obstacles to behavior change
    - Develop effective interface designs that are enjoyable to use
    - Measure your product’s impact and learn ways to improve it
    - Use practical examples from products like Nest, Fitbit, and Opower

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  • 本书豆瓣评分: 9.1 分,《Designing for Behavior Change: Applying Psychology and Behavioral Economics Stephen Wendel【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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