Introduction to Behavioral Economics David R. Just【简介_书评_在线阅读-pdf mobi epub】中英文

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种类: Self-Help, Relationships & Lifestyle - Psychological Self-Help

年: 2013

出版: 1

出版社: Wiley

语言: english

页: 505 / 525

ISBN 10: 0470596228

ISBN 13: 9780470596227

文件: PDF, 11.01 MB

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Introduction to Behavioral Economics

作者：David R. Just

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作者：Introduction to Behavioral Economics

is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics.

作者：Introduction to Behavioral Economics

covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.

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